Shante Bacon, Founder & CEO

The 135th Street Agency Biography

When brands, networks and superstars need to get their campaign messages to their audiences, when they need a trusted guide to help them cut through the clutter of chatter, so they can make their impression in lasting and powerful ways—they call the 135th Street Agency, and ask for marketing strategist and brand-building powerhouse Shante Bacon. And she answers every call with a level of expertise, insight and passion that is recognized industry-wide, most recently by Ad Age as a 2016 Woman To Watch. “I’m proud that 135th Street Agency was an idea–and now, nearly a decade later, it’s a company staffed by communications experts with a combined 30 years of experience in marketing and media that wins awards,” she says.

An alumna of Hampton University with a Bachelor of Science degree in Marketing, Ms. Bacon is the founder and CEO of 135th Street Agency, a strategic communications and experiential marketing firm that specializes in campaigns reaching youth consumers and influential business professionals. Among the agency’s esteemed clients are Grammy® Award winner Ester Dean (Beyonce’); iconic music producer Jermaine Dupri, and American Idol megastar turned actress Jordin Sparks. She has delivered top-notch strategy for cable networks, steering BET, OWN, WeTV and VH1 to #1 ratings success with original series like The Game, Iyanla Fix My Life, Braxton Family Values, and Love & Hip Hop, respectively.

Hollywood also trusts Ms. Bacon with the opening week box office of their blockbusters. Paramount Pictures, The Weinstein Company, Walt Disney Studios, and Sony pictures all agree that the 135th Street Agency is the role player they can’t do without. Ms. Bacon has contributed to the box-office topping performances for Lee Daniels’ The Butler, Star Trek Into Darkness, The Avengers, Keanu, and more.  Prior to starting 135th Street Agency, Bacon served as a senior marketing director with Island Def Jam Music Group. During her tenure there, she spearheaded marketing for multiple Grammy® winner Kanye West and Oscar® winning actor Ludacris. Ms. Bacon set her sights on the tech industry next, and won a most competitive bid for Google’s African American communications business. The tech giant had this to say about their new agency of record:

Through her consistent and laserlike track record with successful campaigns, Ms. Bacon has enjoyed a mercurial rise to many an elite list of accomplished professionals in entertainment. She has also been called upon to share her expertise on the National Urban League’s State of Black America webseries and Arise 360 Entertainment, Madame Noire’s She’s The Boss. Her journey has been far from smooth, however. On the contrary, Ms. Bacon has faced down the personal tragedy of losing her father at 16 and experiencing the impact of gun violence and domestic abuse within her family–turning it into the fuel that propels her ambition.

That ambition has been rewarded with a number of accolades for the agency, and for Ms. Bacon herself, including:

  • One of Two African Women Named 2016 Women To Watch by Ad Age

  • Honoree, 2016 WEEN 100, 2014 EBONY Power 100, The Grio 100

  • PR News “Top Women in PR” 2015 Honoree

  • Among ESSENCE’s “Top 21 innovative business women under 40” (2010)

  • Three-time NAMIC Excellence in Multicultural Marketing Awards (EMMA) Winner

  • 2012 Network Journal 40 Under 40 Award Winner

  • Winner, 2010 American Advertising Federation Mosaic Award for “LOVE N’ HAITI” campaign with the City of Miami

Ever since I was in high school, I knew that I had an insatiable ambition & drive that would not let me rest.  I’m a natural born connector with vision. I want to leave a legacy that will still be discussed in 3015. Ms. Bacon is committed to legacy building for others as well. Through the agency, she gives back to the communities she loves by supporting several organizations, including Harlem Boys & Girls Club, The Black Women In Film Network, and the Education Video Center, a non-profit youth media organization based in Manhattan.

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