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I am Shante Bacon - Your Personal Comms Coach.
If you are finally ready to break free from the Best Kept Secret Society and become a headline hero, you’re in the right place.
YOU ARE IN THE RIGHT PLACE
IT'S TIME TO BECOME
A HEADLINE HERO
Welcome to my corner of the internet—I’m Shante Bacon, your guide to transforming visibility into unstoppable impact. As a communications strategist, brand storyteller, and PR expert, I help powerhouse entrepreneurs take control of their message and master the art of media. I’m a Communications Strategy Expert who has pitched and executed over $30 million in PR and marketing campaigns over the last decade. Through my work at ONE/35 Agency—my multi-million dollar PR firm in New York City — I’ve led high-impact campaigns for brands like Apple TV+, Google, YouTube, Disney, Netflix, NBC/Peacock, Oprah Winfrey Network and Paramount. Now, I bring that same award-winning strategy to entrepreneurs who are ready to stop blending in and start standing out. Through my Position for Profit programs, I’ll teach you how to pitch like a pro, amplify your message, and turn media buzz into bankable results. Let’s take your brand from unseen to unstoppable.
MY JOURNEY
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My professional journey started with an 8-year stint in the Marketing Department at Def Jam Records, where I learned how to craft cultural moments that turned into movements.
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Dream Job turned into a Beautiful Nightmare complete with gut-churning Sunday Night Anxiety.
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Had an entrepreneurial itch for years, made the leap and lived on peanuts for the first 5 years.
2010
2016
Turned a corner in 2010, pivoted into film/TV
Oprah Winfrey Network
Managed AA-focused communications for all of OWN’s network programming.
Challenge: Drive tune-in and awareness of new and existing OWN programming targeting AA women 25-54.
Strategy: Coordinate continuous media relations to AA press through events, media tours and content placements during the pre-launch and in-season phases of the designated programming. Engage target audience at key events such as Essence Festival and the NABJ Conference.
Results: Launched OWN’s most popular series “Tyler Perry’s The Haves and the Have Nots” to record-breaking ratings at the time (1.8M). The show averages 3M viewers per episode and remains as the network’s highest-rated program.
“Queen Sugar” pulled in 2.42M viewers over its two-night premiere debut.
Additional programming successes are “Greenleaf,” and “Iyanla: Fix My Life.” These shows are the #1 original cable series among AA women 25-54 on Tuesday, Wednesday and Saturday nights.
National Geographic
Provided strategies to help Nat Geo programming resonate with AA audiences.
Challenge: Generate strong social media buzz and publicity among African-American tastemakers, media and consumers for programming such as the award-winning documentary LA 92.
Strategy: Design and execute a multi-market screening program that immerses attendees into the fascinating LA 92 footage and produces strong social media outcomes.
Results: The campaign generated 26M organic social impressions, 1.9M earned media impressions and 63 media placements. LA 92 also earned an Emmy for “Best Documentary.
FOX Broadcasting Company
Created unique ways to build buzz around the debut of Lee Daniels’ “Star.”
Challenge: Generate social media buzz and influencer awareness around the new Lee Daniels show “Star.”
Strategy: Produce a series of interactive, high-energy activations with ASCAP as well as popular event brands such as ATL Live, Trap Karaoke and the HavPlenty Brunch to engage influencers in the entertainment value of “Star.”
Results: “Star” debuted with nearly 7M viewers and remained a #1 trending topic each week during its Wed night broadcast. Our Season 1 promotional campaign generated 18M impressions on Twitter and Instagram, reached 12.4M users and secured 1,099 posts from 575 users.
MTV
Produced an interactive pop-up experience -- WILD ‘N OUT: LIVE FROM THE BARBERSHOP -- that gave fans a taste of the long-running hit show.
Challenge: Drive awareness and tune in to Season 9 of MTV’s hit improv comedy show “Wild ‘N Out.”
Strategy: Re-create the high-energy “Wild ‘N Out” experience – complete with freestyle battles, prize giveaways, and “yo mama” jokes – in a local barbershop in Atlanta and NYC.
Results: Generated 5.3M organic social impressions, 982 posts, 32 pieces of press coverages and secured 487 total attendees at the activations.
Pivoted into Tech.
Heightened Google and YouTube’s brand visibility and diversity efforts among African American media.
Challenge: Increase awareness of Google’s existing diversity efforts, investments, and programs among African American audiences.
Strategy: Establish relationships with Google/YouTube and AA media through 1:1 engagement with Google executives, brand activations, strategic partnerships and editorial placements.
Results: Generated 1.8B impressions among AA media within a two-year period.
Became a Million-Dollar Business.
2018
Pivoted into Politics.
TODAY
9 years with over $1.8 M+ in Revenue.
WHAT I STAND FOR
Queens-Born = Battle-Tested
Faith Through Fire.
PR With Purpose
Bold. Grounded. Unapologetic.
Command the Conversation
Visibility Is Currency.
Harlem Visionary
20+
20+ years activating national campaigns for film/tv, music, tech, CPG & government.
YEARS OF EXPERIENCE
$30M+
Pitched or Executed
$30M+ Pitched & Executed Campaigns
10B+
MEDIA IMPRESSIONS
10+ BIllion Media Impressions secured through earned media over the last 10 years.
SOCIAL PROOF
AS SEEN IN
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Amazing service across the board!
what they said
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
~ CLIENT NAME
GET TO KNOW ME
A FEW FUN FACTS
OBSESSED WITH:
My amazing Son
FAVORITE BOOK:
B.O.S.S Moves
WEEKEND ACTIVITY:
Strolling through Central Park
LIFE MOTTO:
Dream it. Do it. Celebrate it.
SECRET SUPERPOWER:
Making strategy sound like
spoken word
PET PEEVE:
Slow WiFi
FAVORITE COLOR:
Chartreuse
UNEXPECTED FLEX:
Built a 7-figure firm from a Harlem apartment with holy faith and a flip phone