IS YOUR BUSINESS POSITIONED FOR PAIN?
Take this 2-minute quiz to UNblock your visibility — and position yourself as an authority
THE EXPERIMENTER
Your Strategic Position:
POSITIONED TO PIVOT
A personalized message from Shante - Your Comms Coach
Hey Experimenter! Your score is giving 'great hustle, zero system.' You're putting in the work, but you're stuck in the most frustrating cycle: the feast-or-famine trap. You've proved you can hustle; now let's make that effort predictable (and profitable, periodt).
1. What It Looks Like (The Hustle is Real, But Messy)
Your business is busy, but low-key chaotic. You get a few random wins—a local article, a podcast shout-out—but it feels like luck, not strategy. Because you lack a clear operating system, every win is a fresh sprint, and you're confusing movement with progress. Your marketing budget is mostly dedicated to throwing darts in the dark, leading to high effort and low, unpredictable returns. You're reacting to every trend and competitor move instead of driving your own narrative with confidence. This lack of velocity is why your revenue is moody AF.
2. What It Feels Like (Almost There, But Not Quite)
You are perpetually "almost there" and it's exhausting. You work insane hours, but the bank account isn't reflecting the effort. This stage is the most chaotic: one day you feel like an absolute genius, the next you're convinced you're a fraud. You have no control because you're depending on chance. You're wasting precious creativity on client delivery instead of defining the big authority moves that would scale your business 10X faster. You're ready to quit, not because you don't love your work, but because you're tired of the hustle not paying off. It's time for discipline and leverage.
3. Five Power Moves to Move to Pivot (Start Today!)
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PR Tracking Slay (Discipline): Stop pitching blindly. Implement a simple, sleek pitch tracking system in Airtable or Trello today. Create fields for: Target, Status (Sent, Read, Replied, Featured), and Follow-Up Date. No excuses, this is CEO discipline.
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Money Moves Only (Leverage): You must monetize existing features. Take your best existing media mention (even a random quote!) and use the Rev.com transcription service. Generate two social media quotes and one blog post idea from that transcript. Repurpose for revenue.
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Level Up Your Look (Authority): Stop looking like an experimenter and start looking like the professional you are. Use Canva to create a polished, one-page Media Kit. This is the non-negotiable foundation for serious media outreach.
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Buy Back Your Life (Velocity): You're doing too much $10/hr work. Calculate which low-value tasks you need to delegate immediately to free up 10 strategic PR hours. Use the principles in Dan Martell's Buy Back Your Time system to protect that time slot.
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Proof is in the Pudding (Mindset): Make your website your biggest cheerleader. Go to your sales page and add a subtle media feature banner (listing the outlets that mentioned you) immediately above your main Call-to-Action button. This is instant leverage and a mindset boost.
4. Your Next Move Is
You’re done testing and tired of waiting — your moment to master momentum starts now. Watch the Free Masterclass to uncover how visibility-savvy entrepreneurs stop winging it and start winning the media game. You’ll learn how to replace random hustle with a repeatable system that attracts the right attention on demand.
Then, fuel that breakthrough with the Position for Profit Challenge. In just five days, you’ll build your own press-ready PR campaign and see results that most people chase for months. It’s not theory — it’s transformation. This is your launchpad from “experimenting” to executing with excellence.
Your Free Gift!
Download The Headline Hook Pitch Template: The exact, simple template you need to craft compelling pitches that get opened and read by journalists (so you can finally ditch the vague-pitch life).
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AVOID COSTLY MISTAKES & GET NOTICED!
Download our FREE GUIDE to learn the key missteps that keep business owners from getting media coverage.
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